Founded 2018 in New Brunswick, Canada — 30+ years of IT heritage powering today's AI agents for SMBs.
Joel & Nanz Inc. (J&N) is a Canadian AI services and SaaS development company headquartered in New Brunswick. The company was incorporated in 2018, originally as a property-project and short-term-rental operation, and has since evolved into a focused AI consulting and product business.
Founder Joel Gathercole has been building IT and VoIP systems professionally since 2002, with personal computing experience dating back to 1992. That 30+ year arc — from early networking through internet retail, healthcare software, and now AI agent platforms — is what lets J&N spot adoption patterns most newer AI shops miss.
Today J&N operates two flagship brands:
We serve small and mid-sized businesses across Canada with AI voice agents, AI chat agents, workflow automation, and secure AI integrations — built and supported by a Canadian team.
Personal computing experience starting in 1992, building deep expertise across multiple technology generations through the early internet era.
Began building VoIP and IP-PBX systems professionally — the foundation for what would later become MapleReceptionist.
Ran a successful internet cafe, providing community technology access and building customer service expertise.
Operated a computer store while building successful online retail channels through eBay and Amazon.
Joel & Nanz Inc. was incorporated as a property-project company, pioneering innovative approaches to vacation property management.
Built a strong foundation in property management and healthcare software, serving clients across Quebec and expanding our technical capabilities.
Recognizing the potential of artificial intelligence, we began integrating AI technologies into our service offerings.
Launched MapleReceptionist — a Canadian AI phone receptionist for SMBs — building on 20+ years of VoIP heritage.
Building a full SaaS product suite for AI-powered business operations — and tackling the next frontier of identity security for AI agents.
| Legal name | Joel & Nanz Inc. |
|---|---|
| Founded | 2018 |
| Headquarters | New Brunswick, Canada |
| Founder | Joel Gathercole |
| Industry | AI services, SaaS development |
| Flagship products | MapleReceptionist (2025), MapleWorkSuite (2026) |
| Area served | Canada |
| Founder VoIP experience | Since 2002 |
| Founder IT experience | Since 1992 |